Business experience. A human approach to leadership.

As Braga grew from 2 to 150 employees and expanded to three locations in northern Italy, I helped build the organisation behind that growth. My work ranged from establishing marketing to leading IT and business development, including two years as interim COO coordinating operational teams. I also supported the launch of the solar installation business.

Working with the company’s internal IT team, I configured Zoho and later led the move to Salesforce and its development. In 2026, I developed a proprietary CRM with integrated AI alongside the CEO and COO. It brings leads, marketing and operations together, including automation for calls, WhatsApp and support. Once the operational structure was established, I handed the COO role over to other leaders.

Improvements to data and workflows contributed to a roughly 40% reduction in marketing costs. Correctly handled contacts increased from around 40% to almost 98%. The new CRM connects marketing with operations; full migration from Salesforce is planned by December 2026.

I supported Mars Venus Coaching’s entry into Europe, working with the US headquarters and CEO on the market launch and European social channels. Co-founded by John Gray, author of “Men Are from Mars, Women Are from Venus”, the brand needed a European presence supported by campaigns and a way to develop ongoing community relationships.

My remit included GoHighLevel CRM implementation, configuration and automation, alongside marketing campaigns and community nurturing. The work connected the new European channels with the infrastructure needed to manage contacts and follow-up communications.

The European launch combined social channel development, CRM implementation and automation in one programme, connecting promotion with ongoing contact and community management.

For Gulf Food Production in Doha, I managed the packaging development team and worked on the launch of a luxury chocolate store in a shopping centre. The project brought product presentation and the retail opening into the same brief.

I coordinated creative work on the packaging and its commercial presentation, while also handling the store launch. My role spanned the product, its communication and the setting in which customers would discover it.

The engagement covered two customer touchpoints: the product packaging and the launch of the Doha chocolate store.

I provided marketing direction for Scotland Food & Drink’s promotion of Scottish food and drink products, as part of a government project worth over £4 million. My work connected the promotional strategy with the materials needed to communicate it.

I oversaw graphic, communication and media production alongside the marketing direction. The remit covered both deciding how to present the sector’s products and coordinating the content required to do so.

The engagement brought promotional strategy and content production under one remit within the £4 million-plus government project.

Over approximately one year, I coordinated and improved online marketing campaigns for L’Oréal New Zealand. The brief centred on raising product awareness across social media channels.

My role was to keep online activity focused on the awareness brief, coordinating campaigns and their improvement around the product’s social media presence.

A year-long campaign engagement focused on coordination and improvement against a defined product-awareness objective.

I created Desydea, an online platform for selling design products, and led the project as project manager. My remit covered developing the project and portal from scratch, as well as its market promotion.

A central part of the work was recruiting product designers internationally. I brought together professionals from Italy, the UK, Kazakhstan and other countries to build the designer network around the commercial project.

The engagement joined platform development, international designer recruitment and promotion under one project lead, taking Desydea from its initial concept to market introduction.

I handled the launch and promotion of Fògher, a design-led brand that began with premium grills, barbecues and smokers. It subsequently expanded into outdoor kitchens.

My work focused on introducing and promoting the brand in the premium segment, communicating the quality and design behind its products.

The launch established the brand’s market presentation around premium barbecues, grills and smokers. Its product range later developed into outdoor kitchens.

For Due Buoi, the historic Italian knife manufacturer, I worked on two online sales priorities: developing the existing Italian market and opening sales in the United States.

The work combined commercial development of the Italian online channel with the launch of US online sales, bringing domestic growth and international market entry into one engagement.

Online sales in Italy increased by approximately 60%. Alongside that growth, I worked on opening the US online sales channel.

For Montec, I worked on the design and launch of Bacco Clima, a range of climate-control units for wine cellars. The project covered product development and its introduction to European markets.

My remit extended from product-line design to marketing development, online campaigns and the European launch. It connected the product itself with the work needed to introduce and promote it internationally.

Product-line design, marketing and online campaigns formed one European launch project for Bacco Clima’s wine-cellar climate-control range.